Zoho Analytics: Modern BI & Analytics platform for end-to-end Marketing Analysis

When you know what your customer wants, it’s easier to sale out your products/services. And in today’s digital economy, companies and marketers no longer need to guess consumer behavior patterns, all they need to do is opt for marketing analytics. With marketing analytics, you can study and analyze marketing-related data to understand what the customer exactly wants and so, refine marketing activities accordingly. This is how Zoho analytics helps you analyze marketing data:

• Zoho Analytics comes with pre-built data connectors that connect well with notable marketing tools.
• Zoho Analytics has the capability to aggregate, structure and blend data from multiple sources/channels.
• It helps with easier tracking of marketing KPIs alongside prediction of future trends.

Tools for which Zoho Analytics offers pre-built connectors:

1. Google Analytics

It’s a known fact that Google Analytics offers in-depth data about the website traffic and performance but what Zoho Analytics does is adding value to this data analysis with its rich set of visualization options and AI augmented capabilities like Ask Zia and Zia Insights.

2. LinkedIn Pages and Ad Campaigns

With Zoho Analytics, you see a better analysis and visualization of data generated from LinkedIn Pages and LinkedIn Ad Campaigns. Not just this, but with this connector you view both organic and paid efforts done using LinkedIn.

3. Semrush

While Semrush already helps with marketing efforts, with Zoho Analytics, you can mine in-depth insights from your Semrush results.

4. Survey Monkey

Because Zoho Analytics offers visual representations, it helps derive deeper meaning from gathered survey responses through SurveyMonkey; this lets uncover key actionable insights to achieve targeted business objectives.

5. Mailchimp

Get these connectors and track how Mailchimp email marketing has performed so far. It helps you get real-time insights on your campaign’s performance; besides, you can also do in-depth audience analysis for campaign optimization. Isn’t Zoho Analytics something that will help you boost your business?